Social media is constantly evolving. New platforms emerge while mainstays like Twitter and Facebook are continuously updating, adding new features every couple of months. Hashtags are one such feature that…
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With Halloween right around the corner, we wanted to do something fun to get our office in the Halloween spirit. We decided to ask our team members for their predictions…
The digital landscape of the 21st century is expansive, and as a business owner venturing into digital marketing, you may view the internet as a world of potential new customers….
When it comes to digital marketing efforts, one element that business owners often overlook is the importance of their website in the online marketing process. There are numerous digital marketing...
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This past Monday, around 11:40 am, DownDetector, an outage-tracking website was flooded with reports of access issues involving popular social media apps including Facebook, Instagram, Whatsapp, and Messenger. Upset users…
For marketers, social media managers, photographers, and those who simply enjoy taking pictures, there is an ongoing debate regarding which camera is better- a smartphone or DSLR camera? After doing...
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As marketers, we are aware of the importance of being deliberate about color choice in our work, whether it be logo design, campaign imagery, or branding efforts. Colors are the…
A high-quality brand is key to growing and maintaining a successful business, but at some point in time, all business owners will find themselves pondering the all-important question: do we…
By now, you’ve probably heard of a new app called TikTok, though you may not know exactly how it works. To summarize, TikTok is a short-form video-sharing platform that has...
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As new social media platforms rise in popularity, unique forms of advertising emerge, providing more ways than ever to promote your brand and grow your consumer base. The most recent...
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