Think back to the last place you visited while on vacation. What made it so memorable? Was it the stunning scenery, the salty scent of the ocean, the delicious local food options or impeccable customer service? Or all of the above?
Read More
One of the most critical decisions a person will make in their lifetime is where they will attend college. There are so many crucial factors that play into this big decision, such as cost, desired major, extracurricular activities, proximity to hometown and more. But establishing an initial relationship with the prospective student is the first, and perhaps most paramount, step for an institution to take when building brand awareness.
One hundred sixty-nine. That’s how many emails were waiting in my inbox after Thanksgiving Day – after only 18 hours from the last time I cleared them out. A vast majority of them offered up a barrage of Black Friday/Cyber Monday deals…and they also ended up as trash.
Ah, if we could all be as fearless and rebellious as the early 1980s Joan Jett! But unfortunately, we ARE living in a new generation – a generation where everyone is more connected than ever and opinions about a company’s product or service, positive or negative, can run rampant online.
As digital and social media become more ingrained in our everyday lives, online marketing can be really intimidating for businesses who are new to this world. Paperkite Creative knows how important it is for companies to have a guiding resource in these uncharted territories. That’s why we’ve added a new team member to our talent roster to open this specialized marketing path for our clients.
Recent Comments