Transforming Recruitment Marketing To Attract Top Talent

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In today’s competitive market, attracting the right talent requires more than just job listings; it demands strategic storytelling, targeted outreach, and authentic brand connection. At Paperkite, we specialize in recruitment marketing that goes beyond filling positions to building a vibrant community around your mission. We combine advanced digital strategies, innovative audience targeting, and creative content to engage prospective talent and inspire action.

Our Recent Recruitment Campaigns

With expertise spanning healthcare, economic development, higher education, and community marketing, our campaigns are finely tuned to reach and resonate with specific audiences. From geo-targeted advertising to custom audience engagement, our end-to-end services ensure your brand stands out and connects meaningfully with those ready to make a difference.

Otsego Now
Workforce Recruitment

In partnership with Otsego Now, we launched a high-impact recruitment campaign designed to showcase Otsego as an ideal place for career growth and community. Through strategic, multi-channel outreach and messaging that highlighted local job opportunities and quality of life, we successfully engaged candidates and drove increased interest in Otsego as a career destination.

Result: Significant KPI growth, confirming Otsego Now’s position as a standout choice for top talent.

Cal State – Channel Islands

Designing and executing a targeted digital marketing campaign, Paperkite worked with Cal State Channel Islands to attract students for their MBA program. By combining engaging creative with precise audience targeting, we sought to increase inquiries and applications from working professionals and current students for their flexible and affordable program. Our data-driven approach ensured the campaign resonated with prospective students, delivering measurable results for the university’s recruitment goals.

SUNY New Paltz

Designed to highlight SUNY New Paltz as a premier institution for higher learning, this campaign leveraged both digital and traditional media channels. By emphasizing the unique experiences and benefits of studying at SUNY New Paltz, we connected with prospective students on a deeper level, achieving impressive engagement and application growth.

Result: Expanded brand visibility and engagement across digital and print.

Advance Amsterdam
Workforce Recruitment

This campaign positioned Amsterdam as an ideal destination for career seekers. Using a blend of social media, display ads, and geo-targeted placements, we reached candidates eager to explore new opportunities and consider Amsterdam as their next home.

Result: Enhanced engagement with relocation-ready talent and stronger community awareness.

SUNY Morrisville
Workforce Recruitment

Our campaign for SUNY Morrisville was designed to attract talent to programs with high job placement rates. Combining geo-targeting, audience segmentation, and vibrant visuals, we conveyed the tangible benefits of joining SUNY Morrisville, inspiring interest among career-focused individuals.

Result: Increased program awareness and engagement from targeted audiences.

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Ready to make your
Top recruiting numbers?

Let's Talk
hello@hellopaperkite.com
hello@hellopaperkite.com
(607) 282-4223
(607) 282-4223